Guest Blogging And The New Google Guidelines

Some interesting stuff posted on the updated Webmaster tools guidelines on Link Schemes   See below red highlight done by myself Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that […]

Penguin 2.0 Rolled out by Google

According to Matt Cutts the long awaited and feared Penguin 2.0 update has been released by Google, how have you fared? Penguin2.0 is full on update rather than a tweak, and Google have stated that 2.3% of english language sites will be affected, which is a huge number by anyones standards. In recent times Cutts […]

Google and Doorway Pages A Page for Each Area

Call them what you like, Doorway pages, Gateway Pages, even Zebra Pages, Google has never liked them. In the past Google has treated these as pages that are built, but have sneaky redirects in them, then they moved the goalposts of definition slightly, and now we have a clear statement from Google not to use them, […]

Linking From Your Homepage To Your Homepage, is it Bad?

An Interesting post on Search Engine Roundtable references the possibility that Google is using self page linking as a spam signal where Keyword rich anchor text is used. In case you are not sure what this means, let me explain. Let’s say you have a site about blue widgets, and in your homepage content you […]

Living Without Google, a Case Study

In the first time during the last 5 years, Google market share of search in the UK dropped below 90% .  We have to ask ourselves is the honeymoon over, or greater than that, has the marriage hit the rocks? With multiple anti trust investigations around the globe, massive fines for alleged illegality regarding things […]