Google and Doorway Pages A Page for Each Area

Call them what you like, Doorway pages, Gateway Pages, even Zebra Pages, Google has never liked them. In the past Google has treated these as pages that are built, but have sneaky redirects in them, then they moved the goalposts of definition slightly, and now we have a clear statement from Google not to use them, […]

Linking From Your Homepage To Your Homepage, is it Bad?

An Interesting post on Search Engine Roundtable references the possibility that Google is using self page linking as a spam signal where Keyword rich anchor text is used. In case you are not sure what this means, let me explain. Let’s say you have a site about blue widgets, and in your homepage content you […]

Living Without Google, a Case Study

In the first time during the last 5 years, Google market share of search in the UK dropped below 90% .  We have to ask ourselves is the honeymoon over, or greater than that, has the marriage hit the rocks? With multiple anti trust investigations around the globe, massive fines for alleged illegality regarding things […]

Google release their ‘don’t count these links’ Tool

At long last, after months of promising, Google have finally released their ‘don’t count these links’ tool or to give it its proper terminology ‘Disavow tool’. So, is this what we all need?The answer is a resounding yes, but is it enough of a tool to help ease the pain of many webmasters hit by […]