This topic came up on UKBusiness Forums, I started writing the post and realised it is a good blog post so here it is:-
Q: I have no idea what google means by too many, too much, too often etc. There is the problem!
A: <crouches down and whispers> Shall I let you into a secret? Neither does Google 😉
Serious answer now. The Algorithm is a base 5 sliding scale algo, that is applied on over 250 elements, plus sub algo’s such as paneguin etc. The sliding scale thing is the key here and base 5 + or – that means that the value of any element can be increased or decreased by the power of 5 plus or minus.
E.G. the X factor started tonight, the xfactor website will get tens of of thousands of backlinks in the next week. Will it hurt it? Not at all! WHY? Because the site its anchor text, it keywords etc will ALL be trending on twitter, will ALL be mentioned, and as the site is so strong anyhow, the sudden rush will not hit it at all.
My forum went viral, I got bucket-fulls of links in a 72 hour period, it was not affected, I put it down to the sheer volume of social chatter that ‘justified’ the link rush.
NOW THEN… – Dai the Bike, puts up his website, 30 pages, 12 months later, hardly any traffic, same content as 12 months ago, nothing fresh, Dai goes out and employs Dai the Link (A well known Internet guy in abercwmouwsyourfather). Dai the link goes out and gets 5,000 links to the site. Google get excited as a website has become popular, so they, like everyone else, run along to the site to see WHY the site has become so popular.
NOTHING HAS CHANGED!
Same as it was 12 months previously, they scratch their heads and think.. It was all a scam to get us visiting his site. Bad BAD Dai the bike, they slap him and walk off.
Dai the Shed, (A well known shed building guy in abercwmouwsyourfather) also launched a site at the same time. DaiTS is unhappy, not enough sales. So he reads up on tinternet about this bookface thing. He puts up a page on his site, and adds some images, and runs a competition for some shed racking, and then he joins that there Bookface, and lets people know.
Lots of people are talkign about it and liking his page, pinning his images and his pages, and bookmarking him to their bookmark page or other social page. Dai TS then employs Dai the link (A well known Internet guy in abercwmouwsyourfather). Dai the link goes out and gets 5,000 links to the site. Google get excited as a website has become popular, so they, like everyone else, run along to the site to see WHY the site has become so popular.
Google visit the site and notice he has a competition running, and that is why so many people have linked to this new page. They like the fact that so many real people like the fact Dai TS has this, so Google give it the big thumbs up, as well as the leg up, Dai TS goes to page 1 where he sells lots of sheds and is happy.
Dai the link is convinced his methodology works, and goes to work for a guy with a flow shop called Dai the stem, where he falls flat on his arse as the site gets banned from google.
Dait the link sits down and looks at the success he had with Dai the Shed, and asks himself.
What did I do wrong in my link building? I gave him the Platinum Dai the Link Package that worked for Dai the Shed?
WHY did google ban him talking about unnatural linking patterns?
what do google mean by too many?
what do google mean by too much?
what do google mean by too often etc.
It worked for Dai the Shed…. STUPID GOOGLE
The moral of the story being…
In Link Building, not all sites are equal, as a result, not all outcomes to the same actions are equal. SEO by numbers died a long time ago, it’s just that nobody told him he was dead 😀