I post on a few forums, and this week came across a real sad case. I will keep it deliberately vague as I don’t want to identify anyone or anything.
A company that had been trading for over 20 years woke up to find their website down. they chased their supplier who told them he would sort it. He then came back and said ‘your domain is in redemption’, don’t worry, I will sort it….
So they DID worry, and he didn’t sort it. It turns out that someone else bought their domain the instant it came out onto the market. This was a 20 year old domain that had thousands of genuine backlinks pointing to it.
Why did all this happen? It happened due to a series of unfortunate events, with domain registrars closing down, transferring business etc and reminders going to dead email and paper reminders going to dead snail mail address. But ALL of this could have been avoided, if the owner had placed sufficient value on the domain, and made it their duty to ensure it was looked after, and remained their property.
HERE is the question though. How do YOU keep track of your domains? I use a spreadsheet, I have renewals in my outlook to remind me when they are coming up for renewal, and MOST OPF ALL… I make sure my details are up to date with the domain administrator, be it .co.uk (nominet), or .com .info etc.
Don’t lose your Business because of Poor Admin practices.
OWG knows that people are now going to be thinking ‘Are my details up date?’