Odd goings on in the SERPS and various data-centres are leading to some pretty wild speculation around the forums. It all started about 2 weeks or so ago when some pretty wild fluctuations were seen in the rankings. Sites jumped up for competitive phrases, while other sites just disappeared. I have to report that my own and my client sites were those who benefited (which is always nice to report).
Then over the weekend went out the cry of ‘PageRank update’ yippee cried some with any luck I can get another step on the dumbass greenbar and charge people more for my page rank , (oops I mean ‘charge people more for high value advertising real estate and pick your own anchor text but it is nothing to do with link mongering, and of course I would never use the nofollow tag) 😉
PR update was the order of the day. THEN things started happening, whispers in the night!
GOOGLE DON’T DIGG.COM NO MORE
No this was not an ageing hippies convention they were referring to the fact that digg.com was showing a PR ZERO on many datacentres. But digg.com is the darling of the web, say it isn’t so 🙁
Then came the rumours, has Google broken the toolbar PR? is pr reporting the latest SEO tool to go the way of site: link: etc ? it makes sense to this old Welsh bloke that Google should disable toolbar PR as it serves no purpose. For those who don’t know let me explain. Google has 2 sets of PR
1. Toolbar pr which is a simple snapshot value gathered periodically, and has absolutely no part in the ranking process whatsoever.
2. Server side PR. THIS is the PR value that integrates with the indexing and ranking algorithms. This value is in a constant state of flux as pages are indexed, or de-indexed during the daily cycle that is google everflux.
Google has created this monster called PageRank, and like Frankensteins monster before it, this monster has turned ugly. In the early days, people linked to sites because they were a good resource that complimented their own page/site. Then people got the PR bug, and suddenly ‘link to anything with a long green bar’ is the order of the day. Sell high pr links
So the question remains, what exactly IS going on at Google, and is everything coming up roses at the plex (or is that just Matts house) ? 🙂