This is the argument that many have been making for a few years now. But while all this debate has been going on, those who knew who the real king is sat, smiled, and got on with earning money. Those who knew and understood what it is all about just kept doing it, and watching the money roll in.
So if neither copy content nor links are king, then what IS? I will tell you what is king, it is….
Research! Plain and simple keyword research is king, it is the Angel Gabrielle and the heavenly cherubs all rolled into one. Keyword research, and understanding your target audience is king, you see you can have the King (Kong) of links, and have the Queen Zilla of content, but it makes no different if the phrase you rank for is not the money phrase. It is knowing and understanding the keyword research that makes the money.