I was over at Small Business Ideas Forum where I moderate, and someone brought up cold calling on the telephone. Now cold calling is something I loved, as I did a LOT of it way back in my sales and advertising early days. I have also helped clients with their cold calling setup, so this was right […]

You toil over a hot keyboard fry your brain to get the words ‘just right’ and announce your writings to the world. Only to find that within a short period of time someone has stolen your hard work! What can you do about it? Firstly I have to say that the instant you create anything, […]

A question over at Small Business Brief made me think how good it would be to share the information I have gleaned on how to cut your advertising spend. I think it was John Wanamaker that said “Half of my advertising is wasted, I just don’t know which half”, well the technology of the web […]

Firstly, some of you might be asking, “what is a bad neighbourhood”? When you link to a site from your own, it is the online equivalent of recommending a business to a friend. If they turn out to give a bad service then YOU catch it in the neck from your friend, and your reputation […]